Learn Basic Search Engine Optimization (SEO) Series Part #1 : Complete SEO Beginners Guide



Hi Guys! I hope you are here to learn effective white hat SEO techniques. I know there are thousands blogs and websites which learn SEO .I also visited many pro blogger sites to learn SEO. But what basic problem I find with them is that those guides sound too much technical. A beginner and newbies always expect a simple way to learn and practice SEO. Sometime a newbies get afraid of the term “SEO”. Remember that “Learning SEO” is a fun. It is not so called “out of scope” for beginner. Yes, it always requires practice. If you stop practicing, you will see significant drop in SERP. Let’s start SEO Beginners Guide with a simple definition.

What is SEO?

SEO is acronym of “Search Engine Optimization”. A basic definition of “SEO” is: Optimizing the website so that search engine find it easily and rank it on first page of search results pages.
To get top rank in SERP, you have to give solid reason why search engine should rank your site on top. Achievement of top ranking is done by optimization techniques. I am describing all techniques here. Please make a habit and use these tips every time you write a blog post.

1.Content Writing:

A blog or website is nothing without content. You should write content rich articles. It should be effective and must provide some value to user. Always remember quality is better than quantity. If there are hundreds of blog posts and most articles generate no interest in reader, it is useless. On the other hand, if there are only ten posts and it go viral, you blog will get much popularity. It is not hard to get thoughts and ideas to write articles. Follow top blogger under same niche to update yourself. 500-800 words lengthy articles are desirable. Don’t write too short or too long blog post.

2.Content Optimization:

Content is not enough for any blog or website. It should be user friendly as well as search engine friendly. We can identify if post is useful for user or not. But how search engine will identify its usefulness? It is keyword by which “search engine” identify relevant contents. If there are enough relevant keywords, it will automatically index in search result. You should choose high valued keywords.


3.Media Optimization:

A picture says lot more than words. Next time when you write your blog, don’t forget to include at least one image which should be relevant. Don’t hesitate to make a video tutorial if you want to explain things more clearly. Google and similar search engine don’t understand images. You have to add description, title tag and alt tag while using any image.

4.Anchor Text and Interlinking:

You blog may have different post on same topic. To engage your user in reading, interlinking can be very helpful. This is done by Anchor text. Mark few key words in your post to use like anchor text. Make a hyperlink of those texts to other post. Use can see anchor text used by me in this post. To make interlinking more easier, use “Recommended post for you” between the paragraphs.
The techniques we used above are called “On Page Optimization”. You can use some plugin to achieve optimum results. These are:

1. WP Seo by Yoast (Free)
2. SEO Pressor (Premium)

Use of best wordpress theme or framework can save lots of time and hard work. I recommend “Genesis Framework” .It is SEO friendly, Secure, Fast and Responsive.
These are basic SEO tips. You should practice throughout your blogging life. I will continue some intermediate level SEO guide in next post. Keep visiting my blog.

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