12 Most Smart Ways To Write SEO Friendly Content For Your Blog

12 Most Smart Ways To Write SEO Friendly Content For Your Blog

So what’s the big deal about ranking high on search results anyway?

More than ever, people are using search engines to look up information about everything from finding sport scores to buying a car. That’s why it’s crucial for brands to rank high in search for keywords in their niche.

Even if you’re effectively optimizing your content and focusing on using relevant keywords, keep in mind you’re writing for people first and not just the search engines. The key is to create high quality, updated and unique content people will want to read and share on social media.

Here are 12 strategies to help you create more SEO friendly content:

1. Avoid keyword stuffing

In the early days of blogging, it was common practice to add multiple keywords on your site in order to rank higher in search results. While this worked for awhile, Google now frowns upon this practice which is often referred to as “keyword stuffing.” If you are caught doing this, your site’s search ranking and visibility will be penalized.

2. Write original content

Publishing original fresh content on a regular basis is a must to rank well in search. This should always be your top priority. Write about topics you’re truly passionate and knowledgeable about to build trust and thought leadership with your readers.

3. Write compelling headlines for your articles

Article headlines need to grab your reader’s attention right away. Compelling and descriptive headlines also make your content more shareable. The more engagement your article generates, the more visible it will be on search engines. Make sure you always include relevant keywords. I recommend you conduct keyword research on search terms your customers are likely to use in search queries.

4. Use relevant and optimized images

Quality, relevant images attract visitors to your site. Always use images optimized for the web or else it can actually hurt your search ranking. If your site loads slows, search engines will penalize you. Format your images appropriately and use relevant tags.

5. Write share worthy content

Even if you publish a large amount of content on your blog, if no one engages and shares it, all your hard work is just a big waste of time. Engagement matters. Search and social is interrelated. It builds trust, grows relationships and gives your brand a face and voice. Quality content helps generate links to your site from other bloggers and publishers. These inbound links will also generate referral traffic helping to boost your SERP.

6. Format your articles properly

Always make sure your articles are formatted correctly and are easy to read and follow. You can accomplish this by doing the following:
● Use lists
● Use subheadings
● Use bullet points
● Use paragraphs

7. Keep your articles updated

Think of your blog posts as works in progress. Update your articles regularly as new information becomes available. Let’s say you wrote an article about a WordPress tool or plugin — anytime a new feature is added or updated, take time to update the appropriate article on your blog.

8. Use reliable data

A popular way to share information with your readers is through infographics. The key is to reference data from reputable sites and sources. You don’t want your site to be flagged as spammy or seen as a source of unreliable information.

9. Make links part of your copy

When adding links to your posts, it’s important to make the link part of the copy instead of just linking to a “click here” phrase. Including links from reputable sites is key in establishing authority and trust.

10. Proofread your articles before publishing

Quality is key if you want people to engage and share your articles. Always check spelling and grammar before publishing. Readers are unlikely to return if your content is sloppy and full of mistakes. Success in ranking high in search results does not mean generating first time unique traffic, it also means encouraging returning visitors too.

11. Publish a mix of long and short form articles

Some writers argue that readers nowadays don’t have time to read long posts. That may be true for some, but it doesn’t mean you shouldn’t write detailed, in depth articles. Just recently, Google updated their algorithm  to showcase more in-depth longer form articles. These are original, well written posts consisting of 2,000 to 5,000 words. It is always good practice to post a balance of long and shorter posts to suit a wide range of readers.

12. Use meta descriptions

This is the description that is included below the title in a search result. A well written meta description will increase the click-ability of your posts. It should include five to ten keywords or keyword phrases that appear in the content body copy. Be careful to avoid the appearance of keyword stuffing, though.

Implementing proper SEO practices will have a dramatic positive impact on your website’s search engine ranking. What SEO tactics have you implemented? Leave us a comment.

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