5 Surefire ways to master SEO

I hope you are here because you want your website’s visibility in search engine for a long time and not for few days. Search engine giant Google continue to challenge even professional SEO by releasing updates at regular intervals. Recently we have seen Penguin update after Panda which imposes more challenges. But it doesn’t mean that SEO is an elite skill and only few people can master SEO world. SEO is all about learning new things and practices. I am listing few points here. Read and understand all points and keep practicing.

Dedicate Yourself to Learn SEO fundamentals and Search Engine Guideline:

Blogger like you and me don’t have sufficient budget to hire a seasoned SEO who will work for us. SEO is compulsory for any website because it turn your hard work into fruitful results. Start to learn from very basic. First step is to understand how search engine works. Read all SEO articles in this website thoroughly and make a proper understanding. Re-read this guide to sink in SEO. Practice all basic SEO tips and tricks.

Make a Habit of Keyword Research:

Search Engine likes “keyword” and not the whole blog post. They extract keywords from content and assign them rank according to popularity. Always use effective and high valued keywords. But don’t forget here relevancy. Don’t use irrelevant and wrong keywords because it may give a high rank to your site for specific keyword but you will not get targeted audiences which ultimately increase bounce rate. Use “Google Adword” or similar “keywords research” tool to find out high rank keywords.

Done with Keywords research? Inject them into web content:

It is not necessary to be an expert in keywords rich content. If you understand what visitors and blog readers want, you can write SEO article easily. Don’t write for search engine or yourself but write for audience first. Once you complete writing, tweak it by injecting few keywords. In this way you can learn writing SEO optimised post.

Make an Effective Link Building Plan:

Let’s understand link building strategy in real life. Most of large organisations and companies hire employees based on reference. Why? Because reference validate the candidate’s skill and reputation. In the same way, search engine use links to validate any website’s value and quality on a particular search keyword. If a high ranking blog or site is linking to your site, search engine will give high rank to your site automatically. Link building can be done by commenting on other related blog and bookmarking on social media sites.

Remain Patient during rank fluctuation:

Alexa rank is most determining factor of any site’s ranking. Google PR is another factor. Sometime rank may fall due to some reason. In this case, new blogger feel like hell. They stop practicing SEO like link building etc. I suggest you to keep patience because these fluctuations are only temporary. Give your blog at least one year to grow to give a stable ranking. Keep yourself updated and learn new SEO things each day.
If you follow above points, I am sure you will definitely boost your site ranking and visibility in search engine.

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